A bit about us: Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are looking for a Senior Campaign Manager to join the team and be part of a growing and vibrant brand.
Why you’ll love working here:
Enjoy work-life balance with our flexible working scheme - including working from home allowance, duvet days and the choice to flex your working hours
Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
Generous staff discounts on a wide range of fabulous fragrances
Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space
The role:
We are looking for a creative Senior Campaign Manager to plan, coordinate, implement and oversee various marketing campaigns, working collaboratively with the wider business to prepare and execute these omni-channel campaigns, end-to-end. Measuring and reporting on their effectiveness and ROI is vital to understand how adapting the campaigns can benefit/impact. You will work closely with the Head of Brand on managing spend and campaign schedules.
To be successful, you will need to have experience managing digital, print and in-real-life campaigns. You will be an excellent project manager, with a creative flair, proactive approach and a talent for working in a fast-paced environment.
What you’ll be doing:
As a champion of all things The Fragrance Shop, you will:
Devise fun, engaging and informative 360 marketing campaigns that drive customers in-store and online.
Manage the day-to-day execution of the marketing campaigns so they are in line with budgets and help achieve overall business objectives. This includes working effectively with the stores and demonstrating an understanding of all elements of marketing such as above-the-line, CRM, social media, PR, events, sampling, paid media, customer service and retail marketing.
Work with our design team to ensure we deliver creative consistency across every touch point when delivering campaigns.
Have a point of view on the creative and ensure it works across PoS, digital, print, mobile, email, online and social channels.
Implement the campaign laydown for The Fragrance Shop, any new or exclusive brand launches, and our business enablers, such as MyTFS.
Regularly review the multi-channel customer experience and make recommendations to ensure we are constantly improving with help from the retail, digital and ecommerce teams.
Provide recommendations for how we continue to innovate our PoS and campaign creative, aligned with industry trends, wider business objectives and localised needs.
Follow marketing processes which include raising POs, liaising with external suppliers, and sourcing quotes from potential providers/suppliers.
Implement all TFS campaigns, campaign processes and builds, local marketing initiatives and innovations.
Ensure the business is aware of and adhering to the campaign requirements. This includes creating campaign briefs, the end-to-end build, implementing campaign guidelines, summaries, and reporting and measuring the performance of all activity.
Constantly keep up to date with retail industry innovation and keep the marketing team updated.
Regularly monitor and report on competitor activity.
Conduct on-going analysis, key insights, and recommendations to optimise and enhance our retail experience.
Collaboratively work with the wider marketing and B&M team to ensure campaigns align with the overall marketing strategy.
Any other duties as reasonably required.
As a manger, operate with professionalism, provide leadership and direction to the marketing team, fostering a collaborative and results-driven work environment conducive to professional growth and development.
What you’ll bring:
Bachelor’s degree: Marketing, or related (or equivalent experience).
5+ years related Marketing experience with demonstrated success in the role(s) working for either a brand or an agency.
Experience in the retail environment.
Good knowledge and interest in all areas of marketing.
Proficiency in MS Excel, Word & PowerPoint.
Customer-focused with a good commercial understanding.
Should exhibit a high level of attention to detail.
Has excellent organisational and time management skills.
Creative thinking and execution.
Has a desire to learn new skills and new technologies.
Passion for beauty and fragrance.
Excellent time management skills, with the ability to work to tight deadlines in a fast-paced environment.
Demonstrate passion for the customer.
Ability to work in collaboration with various stakeholders.
Proactive, self-starter and a team player.
Have experience of managing end to end projects, meeting set deadlines.
How to apply:
Simply upload your CV via our careers page.
Join us now and help shape the future of fragrance retail!
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.