A bit about the company
Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are always looking for enthusiastic, talented people to join the team and be part of a growing and vibrant brand.
Role Overview:
As the Retail Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive footfall, increase sales, and enhance brand visibility for our retail business across the TFS estate. You will collaborate with internal and external teams to manage promotional activities, store activations and openings, digital screens and ensure the estate launch execute each marketing campaign. As a manager you will need to be able to plan, develop execute store activity within deadlines and analyse key performance metrics to understand marketing efforts, achieve business objectives and make changes to improve performance.
YOU:
Have experience of managing projects E2E meeting set deadlines.
Are a go-getter, working easily with wider stakeholders to deliver brand growth.
Have a passion for retail and improving the store experience.
Have a proactive and organised attitude.
Have excellent communication and people skills.
Can manage multiple projects with ease.
Understand regional and national nuances.
Work well under pressure, this is a fast-paced role.
ROLE:
The Fragrance Shop has 220 stores across the UK, with an immersive Flagship store on Oxford Street, London. As a champion of all stores and everything retail marketing at The Fragrance Shop, you will:
* Own the development, planning and upload of content to the digital screens across the estate ensuring correct and relevant content is live.
* Own and manage the retail activity in the business trade calendar.
* Plan and share localised retail marketing activity, including digital screens.
* Analyse and share results of all localised campaigns and activities - from shopping centres to retail parks, to stores and outlets.
* Manage the planning and execution of store activations ensuring there is activity planned throughout the calendar year.
* Plan and execute new store opening strategies and launch events, to ensure each opening is a success.
* Deep understanding and passion for the retail environment, working closely with shopping centres, retail parks and BID to plan and manage a calendar of activity to promote TFS stores.
* Conduct store visits throughout the UK, to maintain an understanding of the competitor landscape and assess opportunities local marketing activities.
* Cultivate and maintain relationships with media outlets, retail teams and strategic partners to enhance brand visibility and drive engagement.
* Collaborate cross-functionally with wider marketing team, trade partnerships, merchandising, and store operations teams to ensure seamless integration and execution of all retail marketing initiatives.
* Set a standard of expectations for each retail area, creating a seamless process.
* Utilise market research, consumer insights, and competitive analysis to identify opportunities for growth and differentiation in the retail landscape.
* Oversee the creation and production of marketing collateral, including signage, promotional materials, consumables, digital screens and advertisements for retail, ensuring brand consistency and compliance with regulatory requirements.
* Stay abreast of emerging trends, technologies, and best practices in retail marketing, proactively recommending innovative approaches to enhance the effectiveness of marketing initiatives.
* Manage the retail process and communication with malls, ensuring opportunities are maximised in line with TFS campaign activity.
* Work closely with the retail Directors and Area managers to maintain a close relationship, supporting them where needed.
* Identify opportunities for micro marketing cross-regionally.
* Provide leadership and direction to the marketing team, fostering a collaborative and results-driven work environment.
SKILLS:
* Bachelor's degree in Marketing, Communications, Business or experience in a previous campaign management related role.
* Understanding the importance of teamwork and collaborative working.
* Some retail experience is preferred.
* Ability to adapt quickly to changing priorities and requirements, with a proactive and solution-oriented approach.
* Creative thinker with a passion for developing innovative marketing ideas and strategies for retail.
* Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.
* Strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
Why you’ll love working here:
Enjoy work-life balance with our flexible working scheme - including working from home allowance, duvet days and the choice to flex your working hours
Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
Generous staff discounts on a wide range of fabulous fragrances
Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space