About Us: The Fragrance Shop is the UK's largest independent fragrance retailer, known for our extensive range of luxury and designer fragrances. We are committed to delivering an exceptional shopping experience to our customers both online and in-store. As we continue to grow, we are looking for a talented Paid Media Executive to join our dynamic marketing team.
Job Overview: As a Paid Media Executive at The Fragrance Shop, you will play a crucial role in driving our digital marketing efforts. You will be responsible for planning, executing, and optimising our paid media campaigns across various platforms. This is an exciting opportunity for a data-driven and creative individual to make a significant impact on our brand's growth and success.
Key Responsibilities:
- Develop, implement, and manage paid media strategies to drive traffic, sales, and customer acquisition.
- Create and optimize campaigns across Google Ads, Facebook, Instagram, TikTok and other relevant platforms.
- Conduct keyword research, audience targeting, and competitive analysis to maximize campaign performance.
- Monitor, analyse, and report on campaign performance metrics, providing actionable insights to improve ROI.
- Collaborate with the creative team to develop compelling ad copy and visual content that aligns with brand guidelines.
- Stay up-to-date with industry trends, platform updates, and best practices to ensure our paid media efforts are cutting-edge.
- Manage budgets, track spending, and ensure campaigns stay within allocated budgets.
- Conduct A/B testing to identify the most effective strategies and tactics.
- Work closely with the wider marketing team to ensure integrated and cohesive marketing efforts.
Requirements:
- Minimum of 6 months experience in managing paid media campaigns, preferably in retail or e-commerce.
- Proven track record of successfully driving performance through Google Ads, Facebook Ads, and other digital platforms.
- Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel).
- Excellent communication skills, both written and verbal.
- Creative mindset with an eye for detail and a passion for digital marketing.
- Ability to multitask, prioritise, and manage time effectively in a fast-paced environment.
- Google Ads and Facebook Blueprint certifications are a plus.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and career advancement.
- A dynamic and collaborative work environment.
- Free gym onsite.
- Flexible working hours.
- Discounts on our wide range of fragrances.
- Access to ongoing training and development programs.
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us and help shape the future of fragrance retail!