A bit about us: Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are looking for a CRM Manager to join the team and be part of a growing and vibrant brand.
Why you’ll love working here:
Enjoy work-life balance with our flexible working scheme - including working from home allowance, duvet days and the choice to flex your working hours.
Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking.
No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time.
Generous staff discounts on a wide range of fabulous fragrances.
Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space.
The role:
Are you a results-driven individual with a creative flair and a desire to make a difference? We have just the role for you‿
Reporting to the Head of CRM, The CRM Manager will focus on on planning, execution and analysis of our daily email campaigns, automated journey flows, enriched data collection and accelerating our use of In-App Push Notifications, SMS, WhatsApp to deliver a best-in-class multi-channel customer experience.
What you’ll be doing:
Manage and mentor a team of 2, ensuring they hit target performance KPIs and supporting their personal development objectives.
Ensure all CRM channels meet their trade revenue targets.
Plan, execute, analyse, and optimise daily email, in-app push campaigns around The Fragrance Shop’s promotional calendar.
Lead management of brand funded CRM campaigns, working with brand partners to maximise value.
Support development of automated journey flows triggered by key touchpoints, including transactional communications, abandon bag/browse, post-purchase/opt-in onboarding and nurture, replenish, reactivation, purchase anniversary.
Ensure all communications are thoroughly briefed, built, pass internal approval and inbox placement tests, and deployed on schedule.
Deliver timely analysis of all CRM activities.
Ensure CRM campaigns are completed with associated A/B, multi-variate testing to continuously optimise channel performance.
Maintain a bank of insights and findings CRM team can refer to, ensuring best practice is applied consistently.
Support best practice to maximise engagement, and protect domain reputation (Google postmaster tools, Microsoft SNDS).
What you’ll bring:
Strong 'hands-on' experience with email marketing
Strong understanding of CRM best practice.
Knowledge of Bloomreach CRM platform or comparable platform.
Literate in google analytics and Excel.
Basic HTML/CSS/JSON/Jinja programming skills are a plus.
A team player with a passion for CRM and personal development.
How to apply:
Simply upload your CV via our careers page.
Join us now and help shape the future of fragrance retail!
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.